Fecha de publicación: 09/12/2014
NUREMBERG TOY (SLOT) FAIR 2015
Major brands and large absences.
ALBERT BOET
Major brands and large absences.
Nuremberg Fair, world's premier toy Fair is a few weeks of opening its doors. From 28 January for six days, the German city of Nuremberg will be the world center of the Toy and Hobby in which since its first edition slotcar sector has had a very definite place in their pavilions. In recent years, the scale modeling, miniature racing has lost significant weight and has gone from virtually all one of the endless halls to earmark a quarter of it to motorsport scale hobby.
The slotcar world has been no exception and the growing recession in the industry has pushed the manufacturers to do without spending in the fair.
The situation for the next edition comes certainly difficult. A look at the Hall 7 to date, where the majority of exhibitors in our slot industry are concentrated denotes great and historic absences. From the SlotCar Today draft we have spent several days by pressing the interest of manufacturers in the Fair and responses have put on the table different reasons for the absence, but in the background all have the same economic denominator.
To brand absences that regularly had their own stand, add the dealers who acted as exhibitors from smaller brands. This brings us to draw a picture in which the attention is focused on large consolidated brands both in terms of market and economically. Carrera, Hornby (Scalextric-Superslot), Ninco, NSR, Scalextric SCX and Slot.it has confirmed its presence with its own stand. To these must be added Cartronic and Artin and a new Slot car brand with 1:32 models that will make its official launch coinciding with the exhibition, with the support of a great driver of the 70s.
Unless there is a surprise, unlikely that AutoArt, HPI, Kyosho and Revell, with usual space in Nuremberg, take over it slotcar model range, the exhibitor list ends here.
Absences? Numerous and remarkable. The reasons? Essentially economic, and secondly the stagnation of visitors who have turned the fair days in the "Groundhog Day". Current forms of communication between supplier and customer, often make useless the presence at the fair. An effective communication policy supplies perfectly the attendance at the fair.
SlotCar Today will return back to Nuremberg, but as they become known the absent proposals for the 2015, we will inform you promptly.
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